Campaign Intelligence
Not a sequence.An orchestrated relational arc.
Eleven channels, woven together by an engine that knows the person, the moment, and the medium. Every touch is the one the relationship actually needed next — never the next slot in a queue.
The eleven channels
Every medium a relationship lives in.
Email
Considered, written in your voice
Video
Loom-style, recorded by you
Phone
Real call, on your line
Text
Short. Human. Time-zoned.
LinkedIn
DM or thoughtful comment
Direct Mail
Handwritten card, printed & sent
Tasks
What you do, not what you send
Meetings
Synchronous time, scheduled smart
CRM
Mirrors to HubSpot, Salesforce, Pipedrive
AI
AI Calls
Your voice. Approved scripts only.
AI
AI Videos
Your face, your cadence. With consent.
The Next-Touch Engine
The AI knows the perfect next touch.
Not "send an email on day 4." It reads memory, signal, and timing — then proposes the medium, the moment, and the words. You approve. Or you don't.
MemoryWhat you know about them, distilled.
from /memorySignalWhere the relationship is heading.
from /intelligenceChannel fitWhere they actually respond.
learned per personTime-of-dayWhen they're warm, not just awake.
their local rhythmCalendar loadBoth yours and theirs.
respect-awareLast touchWhat just happened, and how it landed.
tone-checkedRecommended next touchperson · Amara R.
A 47-second video, before her Thursday board meeting.
She watches video 3.4× more than she reads email. Last call left her energized about Tilde's hiring. Hit "good luck" without an ask.
Confidence
94%
Best window
Wed 7:40am
Length
≤ 60s
Why this, not that
- Email would feel transactional after Monday's call.
- Text is too light for a board moment.
- An ask now would deplete trust (Reciprocity at 71).
The arc
A campaign reads like a story, not a sequence.
Active12 people in arcavg Human Score 724reply rate 68% Pause arc
Mon
Meeting
30-min check-in
Outcome: Tilde hiring brief shared
Wed
Video
47-sec good-luck note
Pre board, no ask
Live now
Thu
Task (you)
Send Priya intro
Honor commitment from Mon
Sat
Direct mail
Handwritten card
Print + ship via card service
Tue
Text
Soft re-engage
Only if no reply by Mon EOD
conditional
Fri
AI Call
Voice memo, your voice
Script approved by you Thursday
—
CRM
Mirror to HubSpot
Auto on every committed step
In flight
Your live arcs.
Arc
People
Channels
Reply
Next touch
Health
Founder warmup · Tilde
12
68%
Wed · Video to Amara
Strong
Quiet circle · re-engage
34
41%
Fri · Text to Yusuf
Warming
Gratitude arc · Q3 givers
18
92%
Sat · Card to Lin
Glowing
Champions · advocate lift
7
74%
Mon · LinkedIn to Marcus
Strong
Cadence intelligence
The rhythm a relationship actually wants.
Channel mix · next 14 days · Amara R.load 38% of healthy max
Video
Email
Text
Phone
Mail
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Don't double on Tuesday
Two warm touches in 24h would feel pushy this week.
Reserve the phone
Use synchronous time only when a yes-or-no is overdue.
Mail on day 14
Land a card right after the board outcome — gratitude, not ask.
A campaign ethic
Arcs propose. You decide. Nothing sends without a human nod.
No blasts. An arc enrolls people one by one, with a reason you can read out loud.
AI on a leash. AI calls and AI videos run only on scripts you pre-approved, only to people who opted in.
Quiet exits. If someone goes cold, arcs slow — they don't accelerate. Restraint is a feature.